NetBase Launches Cross-Channel Customer Experience Analytics
Summary
The NetBase VoC solution eliminates costly integration headaches by providing standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geo location.The new Voice of the Customer offering is an extension of NetBase’s social listening and analytics capabilities that leverages the company’s Natural Language Processing strengths with unstructured text, enhanced with hard data metrics and friendly end-user tools for business analysis and reporting.It provides businesses a single, integrated platform for processing and analyzing customer feedback from multiple data sources including social networks, online communities, reviews and ratings, internal systems and digital media.Simple Integration – NetBase VoC delivers Out-of-the-Box availability of standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geo location.Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation.