Brand Trust and the Keys to Building It
Summary
With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers. We’d like to make it right by offering you a replacement, (shipped free, of course), as well as 50% off your next order with us.” Although humorous messaging has its place, this is not the time to be cute or silly. Appropriately responding to negative feedback protects your online reputation, and keeps them from reporting your to third party websites. With ecommerce competition becoming more intense each day, building brand trust can contribute hugely to the success of your business. Take an active approach to managing your reputation, and your company will experience both short and long term rewards.
