Research-as-a-Service Company “methinks” Adds Video Startup Veteran Aaron Burcell as CEO
Summary
methinks, the creators of a global marketplace for customer insights powered by its video-based research platform, today announces Silicon Valley veteran Aaron Burcell has joined the company as CEO. Burcell will focus on growing awareness of methinks consumer insights, increasing revenues worldwide and developing a global research platform distribution strategy. Burcell previously served as the Chief Marketing Officer at Loop during its founding and initial growth phases, including the acquisition of commercial streaming leader, ScreenPlay. “Like so many marketing executives, product managers, creative producers, designers and entrepreneurs, I’ve struggled to source customer feedback because, historically, creating qualitative research has been too time-intensive and expensive. methinks provides filters to help researchers identify their target demographic, triggering instant responses from a pool of appropriate candidates sharing availability for interviews.
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