SessionM and Olo Streamline Delivery of Offers and Discounts from Fan-Favorite Restaurants
Summary
BOSTON--(BUSINESS WIRE)--SessionM, the leading customer engagement and loyalty platform, and Olo, the leading digital ordering and delivery platform for the restaurant industry, are partnering to launch new offer wallets within the Olo experience. “Working with SessionM has enabled Olo to extend personalization to customers’ offers, making them available, verifiable and applicable to a transaction in real time.” QSRs using SessionM and Olo are now able to create and deliver unique, closed-loop customer offers or discounts that can be applied at the moment of impact. Understanding purchase behaviors and customer preferences, those restaurants can leverage SessionM’s predictive analytics to determine the next best offer and calculate ROI of their campaigns in real time across the millions of weekly transactions facilitated by Olo. From the customer side, however, it’s this type of value-add that leads to positive experiences and encourages them to return,” said Mark Herrmann, Chief Product Officer at SessionM. Millions of consumers use Olo every day to order ahead and get meals delivered from the restaurants they love, such as Applebee’s (DIN), Cheesecake Factory (CAKE), Chili’s (EAT), Denny’s (DENN), Five Guys Burgers & Fries, Jamba Juice (JMBA), Noodles & Company (NDLS), Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more.
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