Tatari Celebrates Three Years of Leading TV Advertising
Summary
Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and connected TV, today proudly celebrates its three year anniversary with milestones and success metrics. Through the intelligent application of data science, Tatari is building the future of TV advertising, creating a smart, transparent, insightful media platform for the modern marketer. The company combines technology with a managed service, partnering with clients every step of the way from getting their campaign launched, to testing creative, and finding their audiences at scale- ultimately making TV advertising feel like digital and providing a clear way forward. “While Tatari’s growth is a significant milestone, our product and services have also continued to lead the industry in creating a true data-driven approach to TV advertising,” said Philip Inghelbrect, Co-Founder & CEO of Tatari. "As we celebrate our third anniversary, the number 3 is also significant because we like to think of our story written as a trilogy with our first book being about solving measurement for both linear and streaming TV, first and foremost by focusing on incrementality.