Anaplan doubles down on predictive with Mintigo acquisition
Summary
Much like Salesforces Q3 2018 acquisition of Datorama and Dun and Bradstreets June 2019 acquisition of Lattice Engines, the Mintigo pickup will allow Anaplan to embed and deepen predictive capabilities across its core HR, marketing, and sales applications. A Strong Performer in "The Forrester Wave: B2B Customer Analytics, Q1 2019," Mintigos solution connects analytics to revenue and even goes as far as incorporating "talk tracks" designed to guide sellers through sales conversations with its Sales Coach product. With this announcement, Anaplan delivers on its strategic intent to further deepen its capabilities with AI and predictive tools, as noted in "The Forrester Wave: Sales Performance Management Solutions, Q1 2019. The updated version of that evaluation calls for vendors to continue to work on the perennial challenge and opportunity of converting insights into clearly actionable next steps. As Mintigos predictive capabilities get embedded into Anaplans software, customers will gain access to more data and recommendations to support faster and better decision making -- particularly when conducting activities such as account segmentation, ideal customer profile analysis, account prioritization, pipeline management, forecasting, account-based marketing, and more.
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