Only 37% of C-Store Retailers Say Current IT Store Infrastructure is Well Prepared to Cope with Customer Checkout During Peak Periods
Summary
The survey, conducted on behalf of Zynstra by Censuswide, found that the majority of c-store retailers can offer only the most basic functions, given the limitations of current IT infrastructure and the difficulty of bringing new technology into the stores. According to the survey, c-store retailers face IT barriers when trying to adapt their store footprints: As c-stores map out their plans for in-store technology innovation, the top priorities are identifying how to overcome IT cost challenges, solving aging hardware pain points and meeting the need for faster service during peak shopping hours. C-Store Retailers Struggle to Meet the Demands of Shoppers During Peak Trading Hours Based on feedback from U.S. c-store directors and IT directors, many c-stores are ill equipped to maximize sales and accelerate checkout during strong seasonal periods and peak rush hour visits: The Zynstra survey also revealed that more than 49% of respondents say the high cost and risk of downtime associated with replacing store infrastructure to bring it up to date is their top IT challenge, preventing them from deploying new technology to improve the customer experience and lower costs. They need the right technology to meet customer needs and gain a competitive advantage.” Methodology: The findings are the results from a Censuswide survey of c-store directors and IT managers from U.S. convenience store chains with a physical footprint of 20 to more than 500 locations and average revenue between $10M to more than $999M. Zynstra enables retailers to deliver superior customer and employee experiences through faster innovation and radically reduces cost to serve in-store.