firmly Raises $15 Million Series A and Launches Ask Agent to Help Merchants More Easily Adopt Agentic Commerce
Summary
Firmly raised $15 million in Series A funding led by Squarepoint Capital, with participation from strategic and financial investors. The company also launched Ask Agent, a conversational shopping experience that lets merchants add AI-powered product discovery, checkout, and customer support to their websites. Firmly positions its platform as infrastructure for agentic commerce, helping merchants connect catalogs, inventory, and payments across AI agents and other digital channels without custom engineering work. The new capital will support global expansion of the firmly Connect platform and broader merchant adoption across commerce destinations.
Funding
Amount
$15.0M
Total raised
Date
November 5, 2026
Announcement date
Investors
Benhamou Global Ventures, Hike Ventures, MasterCard Start Path
Lead investors
Company
firmly.ai
Funded company
AskAI Classifications
Sectors
Retail and Commerce
E-Commerce software
Functions
Developer and IT Infrastructure
Development Platforms
Linked Companies
Firmly
$1M to $5M