Martin Acquires Adaptify to Expand Insurance Product Lifecycle Technology

Acquisitions

▤ Summary

Martin acquired Adaptify to strengthen its insurance product lifecycle technology platform. The combined offering brings together product development, actuarial, compliance, and regulatory filing expertise with AI-powered lifecycle management and pricing tools. The company says the acquisition will help carriers, MGAs, and program administrators bring insurance products to market faster and manage ongoing regulatory and product changes more efficiently. Martin also frames the deal as part of a broader growth strategy following its rebrand and prior investment support.

◇ AskAI Classifications

Sectors
InsurTech General Insurance Software
Functions
Governance, risk and compliance Developer and IT Infrastructure General compliance and audit

▦ Linked Companies

Martin & Company
$1M to $5M