GreatCall Targets 65+ Market with Health and Safety Services
Summary
GreatCall Targets 65+ Market with Health and Safety Services Xconomy San Diego — Back in 1989, an American home protection company named LifeCall began saturating daytime television with ads featuring an elderly woman who uses a pendant device to call a dispatcher, declaring, “I’ve fallen… and I can’t get up!” The melodramatic cry became a catchphrase of American pop culture in the ‘90s.Now San Diego-based GreatCall is looking to update in-home emergency response services with mobile technology that uses an accelerometer and proprietary algorithm to detect if the user has fallen.GreatCall was founded in 2005 as a mobile virtual network operator (MVNO) to provide simple, flat-rate service and easy-to-operate Jitterbug phones for the graying wave of baby boomers entering retirement.Last year, GreatCall introduced a mobile app called Link, which is intended to provide information to relatives and caregivers about Splash users’ activities.Friends and family who download the Link app to their smartphone can get an alert, for example, when the user of a GreatCall device contacts a 5Star service representative in an emergency.
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