Our Rebranding Poll Asks Readers to Weigh in On Recent Startup Name Changes
Summary
The Name Game: Our Rebranding Poll Asks Readers to Weigh in On Recent Startup Name Changes Xconomy Boston — What’s in a name?I got thinking about this, specifically as it relates to New England companies that had recently rebranded themselves, in connection with a private breakfast Xconomy held last week around health IT.Correspondent Ryan McBride and I got talking about the name change, and that sparked the idea of surveying readers about that and other moniker reboots.A quick canvassing of our editors, and behold the list below of eight New England companies (two, TaskRabbit and Vidly, have now moved to the Bay Area) that have rebranded in the past year.So take the poll and we will review the results in a few days with the help of some expert commentary as we look at which companies were most successful in their rebranding, and which might have fallen short of the mark.
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