Xconomy: The Rabble Aims to Make the Library Your Go-To Local Music Source
Summary
That gives small bands trying to grow their fan base beyond their moms and local groupies an easier path to people’s stereos, but it also raises a big question: how do they stand out in a sea of artists?The Rabble was recently spun out of Madison-based Murfie, an online marketplace for CD and vinyl record collectors to digitize, stream, buy, sell, and trade music.The result is an experiment that aims to use software to “empower libraries to support and sustain creative networks that already exist in their communities,” says The Rabble co-founder and CEO Kelly Hiser.The Madison version of this project, dubbed the Yahara Music Library after a local river, currently has 47 albums available online, which Austin would like to see grow to a rotating collection of 200.Although the bands are getting paid through licensing fees, there was a risk that musicians would thumb their noses at Yahara because of fears it could discourage library patrons from buying the music, Hiser says.
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