Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Products Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018
Summary
But the main idea of a job story is to condense a lot of information from many different customers into one experience that you can kind of use to lead your messaging and your marketing efforts. So my struggle with my personal finance software is that when my partner and I have to front really large expenses and rely on reimbursements which we do all the time it’s a very normal part of our daily life. And if you’ve got a product that is fairly horizontal, it serves a lot of markets, I’d really encourage you to drive them off of the home page as quickly as possible and into an area of your Web site that truly speaks to their specific scenario. This is a little screenshot just of how I parsed the survey replies and it’s a bit wordy so if it’s hard to read I can come back to it but the questions that I tend to ask are things like “When did you realize you needed something like this”, right. What techniques have you found that have worked well kind of maybe long tail ish approach Claire: So I think to really dive into that, we’ve got to talk about the different… is anyone here familiar with the concept of – we all know what a buying journey is.