Coding for SEO: Guide to search engine optimization (SEO) through development
Summary
As such, you’ll often read advice like: These are all excellent guidelines for helping Google make sense of a website, but if you spot the glaring omission here, you’ll probably get Matt Mullenweg’s joke on cookies. However, the point stands that making your site easier to crawl and index at a fundamental HTML level is practically essential for a strong overall search ranking. Related: How to Boost Your Website’s Performance: Part 3 – JavaScript and CSS Computers don’t require white space in order to parse your code, but they do need to be able to follow your logic. Just as minification is a great way to improve SEO without impacting computer readability, so is writing easily understood and human-readable code. If you want to achieve something similar, you can easily get inspiration for how to get started by experimenting with a quality starter theme such as Underscores.