How to Build Trust With Your WordPress Sites Users (5 Key Tips)
Summary
Whatever your marketing goals are, whether it’s getting visitors to sign up to an email list, increasing sales, or growing your readership, achieving them starts with demonstrating trustworthiness. If a visitor has difficulty navigating your site, experiences slow loading times, comes across a broken link, notices spelling errors, or simply perceives your site’s design as being unprofessional, they aren’t likely to stay. Plus, websites with comments sections can appear more trustworthy, because they demonstrate transparency and provide feedback from real audience members. For example, your site’s loading time plays an important role in whether users stay and interact with your content or contribute to your bounce rate. Sites that appear to have weak security won’t make visitors feel confident handing their personal contact or payment information over.