What does ‘impression’ mean in terms of marketing metrics?
Summary
You need promotion and distribution platforms to earn impressions, improve the reach of your content, drive engagement and ultimately shepherd leads into your sales funnel. Other examples of clickable organic content include pictures on Instagram, expanded views of Tweets and unpaid links in Search Engine Results Pages (SERPs). Someone who has chosen to follow your brand on Facebook, Twitter, Instagram or LinkedIn is more likely (although not guaranteed) to see your posts in a news feed, and this boosts potential impressions. Case in point: In the example above, you might see the same post on the Facebook News Feed once when the publisher pushed it live, and again when your friends (Chris and Tommy) share it. You earn “clicks” on Facebook when a user does any of the following: On Twitter, an impression refers to any time your Tweets (Promoted or organic) are viewed, either on a timeline or in a search.