BottleVin Enters Second Year Supporting NFC-Enabled Wines For Reynolds Family Winery And Bricoleur Vineyards
Summary
“Our platform lets producers easily engage customers via NFC, QR and image recognition technologies, while better understanding their market to increase sales. We are thrilled with the reception of the platform and the incredible interest we’ve received, with more wineries and spirits manufacturers expected to come on board as they embrace our ability to adapt and scale with producers of all sizes.” Selecting a wine has largely become a mobile experience – with a majority of consumers not researching online at a desktop before entering a store or restaurant. BottleVin’s platform turns bottles into IoT devices, providing an unprecedented ability for producers to easily reach customers wherever they are engaging with wine; from stores to restaurants, or backyard gatherings. “We are thrilled to have partnered with BottleVin, an innovative platform exclusively designed for the wine and spirits industry,” said Nick Testanero, president of Cellotape Smart Products. “As a premier label provider, our smart label solutions allow BottleVin to offer marketing, analytics, and product authenticity while creating a customized and dynamic technology-driven customer experience with just a tap of the bottle.” BottleVin’s technology is on 200,000+ bottles of wine now, and soon to be featured at the Metropolitan Grill in Seattle on their house Cabernet Sauvignon (vinted by Balboa Winery); on Reynolds Family Winery wines at upcoming select dinners, including Foxcroft Wine Co. in Greenville, South Carolina; at the Surf Club in Wrightsville Beach, North Carolina; and at the Wine Rack in South Port, North Carolina; in addition to its clients’ tasting rooms and various stores and restaurants.