Influitive Responds to Growing Demand for Customer Advocacy Communities by Bolstering Leadership Team with New CMO and SVP of Sales
Summary
Influitive Corporation—a provider of online community and customer advocacy software—today announced the appointment of Dan Cote as the company’s new Chief Marketing Officer, and Rob Merklinger, Senior Vice President of Sales. These executive hires will help fortify the Influitive leadership team, which includes the recent addition of CEO, Dan McCall. These new appointments will help the company accelerate its efforts to meet the growing global demand for engaged customer communities fueled by advocates. The company counts among its customers nine of the 10 largest global software organizations, including Adobe, Cisco, IBM, Oracle, and Salesforce. He brings more than 25 years of leadership experience in high-tech software and services companies across a wide range of marketing disciplines, including strategy, demand, research, and communications.
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