Wearables Startup Neumitra Gets New Cash Amid Fitbit, Apple Buzz
Summary
But a number of New England startups have been quietly working on related technologies that could also have a big impact.Neumitra has an ambitious goal: to quantify the brain’s health and understand how it is affected by stress and anxiety, on the scale of individuals, organizations, and eventually neighborhoods and cities.The company is developing wearable devices, including watches and jewelry that measure nervous-system responses, and software that tracks the conditions that trigger stress and looks for patterns in the data.NextView’s David Beisel wrote on a blog last year that Whoop “provides for 24-hour continuous monitoring of the most essential kind: beat-by-beat heart rate data.” Meanwhile, Quanttus has been working on wearable monitors and software that give a fuller picture of a person’s health.Jody Rosen of the New York Times Style Magazine calls the Apple Watch “both a screen and a hectoring aerobics instructor.” High praise, indeed, for a device that would target such a sedentary and screen-obsessed population.
