Do You Need an Extended Warranty? Do the Math, Says SquareTrade
Summary
Well, dear reader, try to suspend your cynicism for a moment while I tell you about a 200-employee company in San Francisco called SquareTrade, which works with bricks-and-mortar chains like Costco and TigerDirect and e-retailers like Amazon, eBay, and Buy.com to offer protection plans for laptops, smartphones, tablets, and other electronics.But he thinks SquareTrade has a shot at salvaging it, mainly by offering broader coverage and better service at lower prices.To start, it’s hard to make an informed decision about buying a warranty, since they’re usually pitched at the point of sale, when customers tend to be hurried, and it’s difficult to inspect the fine print or research alternatives.In the gadget sector, the largest warranty provider is Nashville, TN-based Asurion, which might just be the biggest company nobody has ever heard of.When it turned out that there wasn’t much demand for that service outside the auction site, Abernethy and his team started looking for other sectors where … Next Page »
Classifications
AskAI Classifications
LabelsLinked Companies
