Two-thirds of startups ill-prepared for GDPR
Summary
They have an opportunity to build their systems right from the very beginning and avoid penalties such as those GDPR will impose,” said Pierre Puchois, chief technology officer at Mailjet, which claims to be GDPR-compliant and ISO 27001 certified.According to Mailjet, many startups typically use tactics such as adding the contact details of anyone downloading whitepapers to their newsletter subscription lists, without consent, which is a key requirement of the GDPR.With the arrival of GDPR, these kinds of bad practices will be officially illegal and the best growth hackers will realise that there are a lot of GDPR-compliant tactics we can try.”According to Peter Gooch, cyber risk partner at Deloitte, some organisations are realising that if they are not building in the right privacy controls when they are designing processes, systems or products, that failure can have a negative impact on the business further down the line.It will be an enabler for the things they want to do – such as big data analytics, consumer profiling and targeted marketing – because it is being done in a way that is consistent with the regulations,” he told Computer Weekly.
Classifications
AskAI Classifications
LabelsLinked Companies
