Marketing is an asset, not an expense. ·

▤ Summary

While the accountant in you may be screaming, smart executives know that despite marketing generally not being listed as an asset on the company’s balance sheet, its value warrants recognition. But, when it comes to shelling out some cash for marketing, the average business sees it an inconvenient expense that doesn’t drive direct results. Marketing is a long game and you need to be willing to invest time and money before you start seeing an increase in revenue. This data can then be shared with executives to prove exactly what marketing is contributing to in terms of customer acquisition and revenue. Invest real time and effort into your marketing activities and you’ll be surprised how quickly you start to see results.

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