Ethoplex Eyes Residential Customers for Fast Internet Service
Summary
The deal will bring some minor changes for residential Internet users in the Milwaukee area, where Time Warner had amassed significant market share.Ethoplex, which has focused on business users for years—its client roster includes more than 500 companies with employees in Wisconsin, in sectors ranging from education to hospitality—now also offers high-speed Internet service to Milwaukee-area residents, via innovative “fixed wireless” technology.Wired Internet typically permeates buildings from the bottom up; an underground copper or fiber cable carries in a signal, and users can access the Web through an Ethernet cord or a Wi-Fi router.Mimosa, a Santa Clara, CA-based manufacturer of fixed wireless equipment, provides the hardware that Ethoplex uses to beam connectivity from 30-plus origin—or “repeater”—sites in the Milwaukee area to the places where its customers work and live, John says.“We’ll be looking for a lot of those sites as the deployment gets more dense.” Other wireless ISPs, like San Francisco-based Webpass, have sometimes had difficulty getting the green light from landlords to mount network nodes on their buildings.
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