Why paywalls don’t work, and why you should use them.
Summary
On the Monday before the start of the 2019/20 Premier League season, my Twitter feed was drowned in the tidal wave splash of the launch The Athletic in the UK. There are plenty of ‘neutral’ journalists too – the likes of Michael Cox, aka Zonal Marking, who is a massively respected tactical analyst from the world of Twitter. YouTube … I was sceptical at first but there is an unfathomably huge pit of excellent content to take away your time – one of my current favourites is a series where a guy is attempting to walk in a dead straight line across Wales. Like with all things there is no silver bullet, but with the right tools, the right implementation, and a realistic mindset, subscription model paywalls can absolutely be the right direction to take. Just be aware that even with all the best content in the world, the most creative journalists and a massive marketing budget, you might not be able to persuade even your target audience into entering a relationship with you.
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