Localization Workflow for Product Managers
Summary
A workflow which doesn’t take into account the full range of project stakeholders can result in key people unavailable when needed, or time lost to updating unexpected groups who request information or changes to deadlines, processes or budgets. Implementing the right platform involves a balance of functionality and ease of use – choosing a system which has the capability to effectively drive your localization process forward, but is also simple for team members to get to grips with and consequently generates strong engagement. A tool which is comprehensive in the features department but leaves intended users confused or disengaged can be a major misstep, as project data may not be logged accurately or frequently enough to get the benefit of the software. The most widely used translation tools include: The final workflow step to define is quality assurance – a comprehensive process for testing your localized product to ensure it reads, feels and operates as though produced natively in the target market. When it comes to quality assurance, it can help to focus on: Rolling out a mistranslated, glitchy or bug ridden product can have far more serious brand and financial consequences than the additional time and investment required to ensure thorough testing.