Xconomy: Appature Snaps Up Startup Attorney, Eric Koester, To Help Run Fast-Growing Operation
Summary
Appature Snaps Up Startup Attorney, Eric Koester, To Help Run Fast-Growing Operation (Page 2 of 2) the San Francisco Bay Area, Chicago, and the Northeast, so its sales staff can be closer to where more healthcare customers are located, Shahani says.Many healthcare companies today use software programs from Oracle or Salesforce.com to manage sales contacts.But few have an ability to roll sales, marketing, and industry data together in a program like Appature’s, Shahani says.Healthcare companies spend an estimated $200 billion a year on marketing—on everything from flashy pens, trade shows, and print ads in the Journal of the American Medical Association.Ultimately it was the size of the opportunity, and the team at Appature working to carry out their plan, that Koester says helped persuade him to take the startup plunge himself.
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