PE-backed Syndigo buys SellPoints
Summary
Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their clients. “Together, our clients will gain greater reach from an ever-expanding syndication network, while gaining access to even more interactive content experiences on a single integrated platform.” The combined product offerings will integrate rich media and other enhanced content on the product detail page, delivering solutions that will enable brands and retailers to provide their customers with added transparency and information. Clients in industries such as foodservice, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket, apparel, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub, which enables clients to collect, store, manage, audit, syndicate and publish, then analyze their product content across the largest trading network of brand and recipients in the world. Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to the GDSN utilizing GS1 global standards; retail optimization services for effective in-store floor planning and shelf merchandising; publishing of rich enhanced product content integrated into global eCommerce sites; and interactive tools to allow restaurants, foodservice brands and distributors, fitness apps, and nutritional platforms to organize and share nutrition data with their customers. In addition, these interactive experiences create data sets that can be leveraged to better inform paid media campaigns and increase Return on Ad Spend (ROAS).
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