Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital Platform
Summary
NEW YORK--(BUSINESS WIRE)--Accenture (NYSE: ACN) has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. “The single-platform solution gives our franchisees the ability to analyze, consolidate and segment system data to personalize the right experience at the right time, enhancing their decision-making capabilities and enabling them to respond more quickly to ever-changing guest expectations.” Michael Schmaltz, Accenture managing director for Products Technology Consulting said, “Radisson Hotel Group understands that in today’s digitally disruptive environment, the needs and expectations of owners and franchisees are evolving constantly. The Salesforce-based integrated solution we’ve developed for Radisson Hotel Group will enable our stakeholders to take advantage of existing data assets for improved efficiency and performance, and greater franchise owner satisfaction.” Salesforce, Sales Cloud, Community Cloud and others are trademarks of salesforce.com, inc. Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can!