ICX Media Names Serge Matta President & CEO
Summary
I am thrilled to welcome Serge to the executive team and look forward to working closely with him to build on the great early success we have achieved here at ICX Media.” Prior to joining GroundTruth, Matta was Chief Executive Officer at Comscore, where he developed the company’s global product and business strategy, enhanced client relationships and partnerships, and led its global employee base. He was instrumental in the expansion of Comscore’s telecom solutions globally, including the development and growth of Comscore’s syndicated and custom mobile measurement products for in-depth consumer insights. Built with machine learning and data analytics at its core, ICX Media’s market approach, powered by best-in-class tools and audience data for video content creation, distribution, marketing and monetization truly sets the company apart.” Additionally, ICX Media today announced it has closed $6.6M in funding, which was led by PJC with participation from new and existing investors. ICX Media will use the funding to build out its business development, sales and marketing teams, while supporting the continued growth of its data science and technology capabilities. “Whether brands are looking to unlock new audiences, forecast future video performance or better monetize current audiences, ICX Media is able to provide powerful insights needed to inform smarter video strategies and, ultimately, help create more compelling content for the consumer.” This recent funding signals new growth and continued momentum for ICX Media.