How Often to Update Your Website

▤ Summary

Google continuously crawls sites to make sure the search engine is turning up the best results when users type in keywords or phrases. If your content doesn’t change, Google will forget you’re there, to an extent. So, the best way to keep Google crawling your site for new content—and keep people coming back for new info—is to consistently make updates. Every business is different, but there are ways to make easy content updates in the form of blogs and news articles that you can then share via social media. Again, you can manage this yourself or you can enlist the help of a full-service agency.

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