Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns
Summary
SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the leading cloud communications platform, today unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of channels by building highly targeted display and social ad campaigns within the same platform they are already using. “Twilio SendGrid Ads makes the multichannel marketing process simpler, faster and more effective for marketers by using their email intelligence, website data, creative assets and reporting to engage and retarget customers across channels like Facebook, Instagram and Google Display Ads,” said Sameer Dholakia, CEO of Twilio SendGrid. Twilio SendGrid’s platform is easy to navigate and eliminates many of the steps needed to execute a successful ad campaign. By making communications a part of every software developers toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
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