Microsoft Acquires PromoteIQ

▤ Summary

Microsoft (NASDAQ: MSFT) acquired PromoteIQ, a New York-based provider of vendor marketing technology for online retailers and brands. Founded in 2012, PromoteIQ provides a private marketplace approach to digital vendor marketing. Using its technology, retailers can build and scale vendor marketing programs on their e-commerce properties, generating incremental high margin revenue and giving brands a new marketing channel. Clients include global retailers such as Kroger, Kohl’s, Office Depot, and Overstock.com and thousands of their brand/vendor partners, The company will now become a division of Microsoft Advertising and the new combined entity will provide retailers with a portfolio of technology solutions to modernize their e-commerce platforms and increase their vendor marketing revenue. Founder and CEO Alex Sherman will continue to lead PromoteIQ reporting to Rik van der Kooi, Corporate Vice President of Microsoft Advertising.

▦ Linked Companies

Microsoft

$1B+