Why voice should be the cornerstone of any digital banking strategy
Summary
You’ve probably heard of the Uncanny Valley before, but here’s a quick refresher: researchers have found that as robots progress in their resemblance to humans, trust and familiarity increase… to a point. Even for interactions occurring largely in private, users feel increasingly cautious of what data they might be handing over to the big tech companies behind many platform voice assistants. An in-app AI gives you more control over the experience and functionality of voice interactions than those offered by platform assistants, allowing customers to complete a more tailored range of tasks, and faster. Whether you’re redirecting users to the appropriate existing area in the app or presenting simple visual summaries of balances and other account information, it’s time to treat voice responses as their own UX flow. Voice assistant adoption is growing at a faster clip than any major technological breakthrough in modern history (yes, including the smartphone!
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