Barcelona-based sexual wellness app Emjoy raises €1 million seed round from Nauta Capital | EU-Startups
Summary
Barcelona-based Emjoy is a wellbeing app that empowers women to change their relationship with sex by providing scientifically-backed and research-centric audio content. “I have always considered myself a feminist and as I grew up, I realized that many girlfriends of mine lived their sexuality with shame and knew very little about themselves – some even doubting if they had or hadn’t experienced an orgasm,” said Oliver. “As I was researching and talking to sex therapists and industry experts, I noticed the internet was crowded with inconsistent and untrustworthy information,” said Oliver. “That’s when I decided to stop backing amazing entrepreneurs to become one myself in order to help women enhance their sexual wellbeing with Emjoy.” Predicted to be a $50 Billion market by 2025, Emjoy aims to be a category leader in growing femtech market, which includes sexual wellness, by addressing a historically unaddressed problem for half of the global population. “Having closely worked with Andrea for many years, we’ve seen first-hand her passion and knowledge on what it takes to build a scalable global business,” said Nauta Capital General Partner Jordi Vinas.