The Ultimate Guide to Launching a Successful Employee Advocacy Program
Summary
But the rise of social networking and online interaction has enabled this form of brand promotion, to the point that employee advocacy is as omnipresent as the tried-and-true marketing tactics we encounter every day. On the surface, the expanded reach you gain from employee advocacy will get your job listings in front of a higher quantity of qualified candidates. In fact, an employee advocacy program can drive 16% better win rates, double sales pipeline, and deliver 48% larger deals (source). The platform you provide, your training, incentives, and every other aspect of your program should make employees feel invigorated and excited about advocating for your brand. While an employee advocacy program might seem like a lot of work to encourage a relatively simple action, the results will prove to be worth the effort.
