Google, Are You Spying on Me? Digital Assistant Adoption Jumps 47% Despite Rising Security Concerns According To Limelight Networks’ “State of Digital Lifestyles” Report
Summary
The survey of consumers in nine countries shows digital device adoption is on the rise, but performance frustrations and security concerns remain. The growth of digital technology has created new concerns, with nearly half (46 percent) of worldwide consumers reporting they are more worried about personal information being stolen online than a year ago. “With the rapid growth of online content and new devices available to access it, digital media is playing an increasingly important role in our daily lives,” said Michael Milligan, Senior Director at Limelight Networks. “Our research reveals consumer expectations for high-quality digital experiences continue to rise, along with concerns about online security and unauthorized access to personal information. To increase customer loyalty and maximize revenue opportunities, digital content providers and device manufacturers must ensure their content distribution platforms and devices utilize a secure infrastructure that safeguards customer data while delivering a consistently fast and reliable user experience.” The State of Digital Lifestyles report is based on responses from 4,500 consumers in France, Germany, India, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States age 18 and older who had downloaded software or streamed online video or music during the last month.
Classifications
AskAI Classifications
LabelsLinked Companies
