Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs
Summary
“While SEM has the power to check all the boxes, CMOs are sitting on untapped market and competitor knowledge that could help guide the activities that most affect their bottom line. Companies interested in an in-depth analysis of performance in the context of their specific industry and competition can request a personalized Search Intelligence Scorecard here: www.adthena.com/scorecard-finance. Within finance, specific search categories include banking, credit cards, insurance, accounting and auditing, ATM sales and processing, business finance, business news and media, financial planning and management, grant, scholarship and financial aid, investing, money transfer and wire services. The index reveals how leading players and up-and-coming challengers are performing in SEM, giving CMOs and other marketing leaders a benchmark for their own success. By analyzing more than 200 million keywords and processing 10 terabytes of new organic and paid search data every day, Adthena helps companies assess challenges and opportunities across their market.
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