Global Digital OOH Market 2019-2023 | Increasing Use of AI to Boost Demand | Technavio
Summary
Digital signage display is the most preferred choice as it can integrate dynamic content, and has proved to be a quicker and more effective way of garnering consumer attention than print media. As per Technavio, the use of AI in OOH advertising will have a positive impact on the market and contribute to its growth significantly over the forecast period. This market research report segments the global digital OOH market worth by application (retail, recreational, banking, transportation, education, and others), type (in-store advertising, and outdoor advertising) and geographic regions (Europe, North America, APAC, South America, and MEA). The digital OOH market analysis report identifies factors such as the adoption of new technologies such as AR and VR, high urbanization, and the retail boom in the region to fuel the growth of the digital OOH market in APAC during the forecast period. Some of the key topics covered in the report include: Technavio is a leading global technology research and advisory company.