New Kenshoo Research: No Signs of Weakness In Ad Spending Across Digital Advertising Channels, as Social, Search and Ecommerce Spending All Grew In Q2

▤ Summary

Kenshoo (https://kenshoo.com/), a global leader in marketing technology, today released The Kenshoo Q2 2019 Quarterly Trends Report, and accompanying infographic, detailing Q2 spending growth in social (37%), paid search (10%) and Ecommerce Channel Ads (ECA) (66%) on a year-over-year (YoY) basis. With extensive support for ad types within key publishers, Kenshoo is uniquely positioned to spot emerging trends that shape each stage of the consumer journey, including: “Video, Instagram and an increasingly visual ad experience continue to impact direct engagement with social ads, driving both click volume and click-through rate lower over time,” said Chris Costello, senior director of marketing research for Kenshoo. These ads typically cost less than other segments, including lower cost-per-click and click-through rates, but the important message is to appear in the search results across all of your products, so as not to miss any potential conversions.” From exploring in search, to sharing in social and shopping in ecommerce, Kenshoo connects advertiser messages directly with consumers in these marketing mindsets. With machine learning intelligence to drive unparalleled performance, Kenshoo integrates directly with more social, search and ecommerce platforms than any other marketing solution. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu.

▦ Linked Companies

Kenshoo

$10M to $25M