Minted Launches Licensing Business, Bringing Unique, Independent Design to Products of All Kinds
Summary
Minted’s sourcing platform has fueled its growth as a direct-to-consumer brand and enabled it to expand into multiple verticals, including art, home decor, and stationery. With the launch of Minted Licensing, more than 200,000 competition-winning patterns and designs from Minted’s artist community will be applied to any product category imaginable - consumer staples, apparel, home goods, electronics, and more. “The launch of Minted’s licensing business gives us the unique opportunity to power product design for top retailers and consumer brands,” said Mariam Naficy, Minted Founder and CEO. “The Frame and Minted’s partnership redefines how a product can transform people’s homes and showcase their individual taste and lifestyle through art,” said Heeman Lee, Vice President of Visual Display Business at Samsung Electronics. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product.