Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers
Summary
NEW YORK--(BUSINESS WIRE)--Videa, an online marketplace for automated television advertising, today launched two new features for its platform that aim to transform some of the largest pain points for media buyers, sellers and researchers. “With our newest feature in the Videa platform, we’re making analysts more productive, giving them the information they need efficiently and most importantly, without sacrificing accuracy.” Videa’s forecasted ratings tool utilizes a bottoms-up approach with proprietary technology that is based on four years of impression data from Nielsen or Comscore and the same data impressions that are appropriate and relevant to the program being forecasted. “That’s why we’ve created this feature for the Videa platform that will give media buyers the ability to avail full markets without the need for the station they’re buying from to be associated with Videa.” “This is further proof of Videa’s deep understanding of the local TV ad market and their effort to streamline processes through automation and technology,” said Alan Wolk, Co-Founder and Lead Analyst at media consulting firm TV[R]EV. Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy.