A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia
Summary
A2Z Cust2Mate completed its acquisition of Hedia, a retail media company with about $20 million in annual revenue. The deal combines Cust2Mate’s smart cart and in-store technology with Hedia’s advertiser relationships, sales organization, and campaign execution capabilities. A2Z plans to use the combined platform to plan, sell, execute, and measure in-store retail media campaigns across smart carts, screens, ESLs, and activations. The transaction also adds new commercial scale and financing structure, including cash, shares, bank debt, and potential performance-based payments.
AskAI Classifications
Sectors
Retail and Commerce
Retail management
Functions
Internet of Things (IoT) Platforms
Developer and IT Infrastructure
Business Intelligence and Analytics
Linked Companies
Cust2Mate
$10M to $25M