Competition in the AR/VR Ecosystem Heats Up, Fueled by New Devices, Services, Verticals, and Collaborations
Summary
LONDON--(BUSINESS WIRE)--In the quest to offer new immersive realities to the enterprise and consumer markets, more companies are joining the pursuit and many established companies are expanding their collaborations with hardware and software providers, enriching their portfolios by supporting more verticals, and/or covering both AR/MR and VR solutions to meet enterprise and consumer demand. Consumer companies and use cases still show promise, with retail and e-commerce apps still flourishing, but not at the rate that other enterprise pathways offer today.” AR and VR companies tend to expand their partnerships with more hardware and software providers to increase the value of their services. Oculus and HTC remain the main leading players in VR, while HoloLens, Vuzix, and Realwear are primary smart glass providers in AR. A handful of small startups were also acquired, hinting at a maturing market with increasingly capable operators. ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world.