Omnico: 75% of Guests Ready to Trade Data for Discounts via Theme Park Apps
Summary
BASINGSTOKE, England--(BUSINESS WIRE)--75% of US consumers using a theme park app are ready to exchange personal or location data for offers and discounts, Omnico research has found. “Park operators need to learn fast that the willingness of guests to trade data for discounts provides a powerful tool for generating revenue,” said Mel Taylor, CEO, Omnico. 75% want a theme park app with plan-my-day functions via an interactive schedule, compared with only 25% who prefer to play games while waiting in line. 78% want a voice-activated digital assistant in their theme park hotel room to integrate with their smartphone, with updates for wait times (56%) and loyalty points (45%) top of the list of favored functions. Omnico provides a single, seamless platform for retail, food and beverage, loyalty, promotions, entitlements and stock, enabling clients to increase spend per head, visit frequency and operational efficiency.