Thunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagement

▤ Summary

Supported by its proprietary Connected Creativity process, Proximity London brings brands and people closer together through authentic human experiences. Thunderhead’s ONE platform uses cutting-edge machine learning and artificial intelligence to observe and understand real-time customer activity and journeys, and translate that behavioural insight into intent. This insight and understanding of intent drives in-the-moment intelligent decisioning, automating the orchestration of contextually relevant, real-time conversations and individualised experiences wherever and whenever a customer interacts with a brand. The ONE platform will make this a reality, enabling brands to intelligently use insight at scale to inform in-the-moment decisions that deliver the best outcomes for the both customer and brand.” Jason Hemingway, CMO at Thunderhead commented, “In this new era of engagement-led marketing, campaigns give way to journeys that orchestrate seamless experiences and conversations across all customer touchpoints - marketing, sales, ecommerce, or service. Supported by its proprietary Connected Creativity process, unique tools and global partners, Proximity London puts data at the heart of everything it does to create award-winning ideas and experiences.

▦ Linked Companies

Thunderhead

$10M to $25M