Starbucks Backs Restaurant Tech Company in Creation of End-to-End Digital Platform for Restaurant Industry
Summary
SEATTLE--(BUSINESS WIRE)--Today, Starbucks Coffee Company (NASDAQ: SBUX) announced a deal with Brightloom (formerly eatsa), a San Francisco and Seattle tech company that is working to create a best-in-class end-to-end digital customer experience platform for the restaurant industry. In connection with the licensing agreement, Starbucks will take an equity stake in Brightloom and receive a seat on the company’s board of directors. Brightloom will combine its existing technology assets with software licensed from Starbucks industry-leading digital flywheel. Brightloom plans on making available the software solutions to Starbucks global license partners and will open this platform up to the entire restaurant industry of merchants. The results weve seen in customer loyalty and frequency within our digital ecosystem speak for themselves, and were excited to apply these innovations toward an industry solution that elevates the customer experience across the restaurant industry.” More details on the agreement and Brightloom’s platform offering can be found here.