Amazon will sell brands part of Alexa's answer: promotion in neural networks will become partly paid
Summary
Amazon is planning to add sponsored brand responses inside Alexa for Shopping and make part of the voice assistant experience paid for advertisers. The new Branded Conversations and Sponsored Prompts formats would let brands appear in AI-driven shopping answers. This move extends Amazon’s ad business into conversational AI and shopping assistants. The article also notes that Amazon is testing these features as it prepares broader Alexa monetization changes.
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