54% of consumers abandon ecommerce sites if choosing is too difficult, says SMARTASSISTANT report
Summary
To prevent decision paralysis, 68% of shoppers want their favorite brands or retailers to provide them with honest and personal advice, while 44% expect proactive product recommendations and tips when shopping online.Although only 14% of consumers had used digital sales assistants in the last year (intelligence-driven, dialogue-based solutions that guide shoppers to the right products based on their needs), over three-times as many (46%) demanded brands and retailers to integrate them on their online sites after seeing an example.Markus Linder, SMARTASSISTANT Founder and President, comments: “It’s clear: E-commerce has made shopping more convenient, but the increased amount of choice is confusing consumers to the point that they’re feeling incredibly overwhelmed, leaving websites without buying.Surveying more than 1,000 consumers in the US, UK and Germany, Humanizing Digital 2020 unveils how this new breed of customer wants to interact with online platforms - and how retailers and brands can position themselves to meet those expectations.We give industry-leading companies, like Microsoft, Sonos, Canon and Mizuno, the tools to build AI digital sales assistants that ask the right questions to help their customers make confident purchase decisions through meaningful, personal interactions on the web, mobile, via chatbots and voice.
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