14 types of visual content you should be using in your content marketing strategy

▤ Summary

When you publish a piece of content, it enters a complex environment where it competes with hundreds if not thousands of other assets for the attention of your target audience. Search engines use complex algorithms to identify signals that indicate web page quality and relevance to specific keywords. If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy: Business decision-makers and consumers make purchases based on data, but not everyone has the time to read through lengthy reports and research. You can embed them within blog articles, eBooks and case studies to give your readers’ eyes a break from blocks of text; or share them on social media platforms to increase the reach of your messages. Visual content is great when your readers are already on your website or social media page, but how does it reach members of your audience who haven’t heard of your brand yet?

▦ Linked Companies

Cisco

$1B+