Shopify buys shop.com domain | BetaKit
Summary
Shopify bought the shop.com domain from Market America. Market America will rebrand its online presence away from shop.com and toward MarketAmerica.com, which it is building on Shopify’s platform. Shopify said the domain helps shoppers find and buy from brands more easily on the web. The deal adds to Shopify’s branding strategy and follows its earlier purchase of shop.ca. The article also notes that premium domains can command very large prices.
AskAI Classifications
Sectors
Retail and Commerce
E-Commerce software
Point of Sale (POS)
Functions
Developer and IT Infrastructure
Development Platforms
Linked Companies
Shopify Inc.
$100M to $250M